The SMART format is an acronym for how your objectives should be: S pecific, M easurable, A ttainable, R elevant, and T ime bound. Remember, an objective needs to be carefully thought out and selected to be effective. Before we talk about measurable objectives, we need to get SMART, literally. Measurable objectives are objectives that can be tracked with the help of units, numbers, and figures.
Employing two additional salespeople to target former customers – like these two:.Lowering their prices to make their products more attractive.Analyzing their customer’s social media interactions and behavior to identify the best leads.Creating a new social media marketing campaign to attract more customers.Initech’s sales strategy and action plan could include: Ī strategy is a series of tasks you need to perform in order to achieve an objective. Strategy is about the choice you make from multiple options to reach that goal. You could do many things to reach an intended goa l. Goals and objectives are about ‘what’ you want to do and need to achieve.
Once you’ve laid out the objectives – you need to figure out an action plan to tackle them. Read more about the differences between objectives and goals. This way, by boosting sales, they’ll be able to increase profits and meet their intended outcome.
In order to do that, Initech might need to set an objective of ‘increasing sales over the next quarter by 5%. Initech’s goal was to increase annual profits. They are specific statements that have a set target that your teams need to reach. Objectives help your team understand what needs to be done in order to achieve the intended outcome (goal). Īnd we’re not the only ones talking about this performance and behavior change:Īccording to a behavior change study, goal setting improves participant performance by 12 to 15% – when compared to the situation where no goals were defined! B. This can help them adapt their behavior to the situation – resulting in a behavior change where they’re more motivated to achieve the goal. Goal setting is important because it helps your team focus and understand what they’re working towards.
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